Peak Potential Website Revamp

Peak Potential International seeks to enhance its online presence through a comprehensive website update and redesign. The current website lacks modern design elements and user-friendly navigation, which may hinder user engagement and conversion rates. The goal of this project is to create a visually appealing, intuitive, and responsive website that effectively communicates the company's mission and services. The project will involve analyzing the existing website to identify areas for improvement, designing a new layout that aligns with current web design trends, and implementing features that enhance user experience. One of the goal is to also create a database option for membership opportunities. The team will apply their knowledge of web development, user interface design, and digital marketing strategies to achieve these objectives. Key tasks include conducting a competitor analysis, creating wireframes and prototypes, and developing the final website using HTML, wordpress, CSS, and JavaScript.

Blockchain Marketing Strategy Development

Functionland is seeking a comprehensive marketing strategy to effectively promote its blockchain project. The goal is to enhance brand visibility and attract potential users and investors. The project involves analyzing current market trends, identifying target audiences, and crafting a compelling marketing message. Students will apply their knowledge of marketing principles and blockchain technology to develop a strategic plan. The project will require research into competitor strategies and the creation of a marketing mix tailored to the unique aspects of blockchain technology. The team will focus on digital marketing channels, including social media, content marketing, and influencer partnerships, to maximize outreach and engagement.