Marketing and Efficiency Strategy for Psychological Practice

John W. Lee Psychology Professional Corporation aims to enhance its online presence and streamline its operations through the effective use of technology. The project focuses on developing a comprehensive digital marketing strategy that leverages social media platforms like TikTok, Instagram, and podcasts to promote psychological concepts and services. The goal is to increase brand awareness and engagement with potential clients by creating content that resonates with the target audience. Additionally, the project seeks to identify technological tools that can improve operational efficiencies within the practice. By applying knowledge of digital marketing and technology, learners will gain hands-on experience in crafting strategies that align with the company's objectives. - Identify and recommend technological tools for operational efficiency. - Analyze current marketing trends in the psychology field. - Develop content for social media platforms and podcasts. - Develop websites and other digital marketing deliverables - Outreach and research of professionals for podcasts