DoBetter.love, a company dedicated to promoting positive change and love in communities, seeks to enhance its social media presence by crafting a consistent and engaging brand voice. The project aims to develop a series of social media posts that reflect the company's core values and resonate with its target audience. By analyzing existing content and researching industry trends, the team will identify key themes and messages that align with DoBetter.love's mission. The project will provide learners with the opportunity to apply their knowledge of marketing, communication, and social media strategies to create compelling content. The goal is to establish a recognizable and authentic voice that strengthens the brand's online presence and fosters community engagement.

The project deliverables include a comprehensive social media content calendar featuring at least 15 posts across various platforms, each with tailored messaging and visuals. Additionally, a brand voice guideline document will be created, outlining the tone, style, and key messaging points for future content creation. The team will also present a report summarizing their research findings and the rationale behind the chosen strategies, ensuring a cohesive and strategic approach to DoBetter.love's social media communication.